Enrique Roulet — Creative Direction & Brand Strategy

ENRIQUEROULET

Creative Direction & Brand Strategy

Curating Environments for a Meaningful Impact

EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION — EVENTS — BOOKINGS — VINYL — PRODUCTION —

Professional Background

EIGHT YEARS.
SIX COUNTRIES.
ONE FOCUS.

Over the past eight years, across six countries, I've built brand identity and creative direction from zero — a vinyl marketplace, a music events brand, campaign concepts for international tours and conferences. Currently applying that same thinking at keepitgoing — a music label and event production company based in Zurich — leading creative and production for every release and show.

Current Role

Creative & Production Lead

Keepitgoing — Zurich, 2022–Present

Creative Direction

Brand Strategy

Content Writing

Event Production

Project Management

PROJECTS

Vinyl Marketplace — Founder & Creative Director

A no-commission vinyl marketplace for the scene that uses it, built from a blank page: name, brand, product and launch content, all mine. The teaser showed the real use case — people trading records across the city — before the flyer ever dropped. Launch sold out; people still use it to buy, sell and trade.

— Named the brand, built the identity, directed the launch content
— Sold-out launch event — real trading activity since
— 1,800+ records catalogued — Buenos Aires first

Buenos Aires — 2025–Present

XDS

tINI

Scandinavian Tour — March 2023

Opened the campaign on the city instead of the lineup or venue — the hook that put Budweiser and Jägermeister alongside the brands actually connecting Europe and Scandinavia. I ran the tour end to end: artist travel, venue coordination and cross-border budget.

— Sponsorship landed: Budweiser & Jägermeister
— Full tour logistics: flights, venues, visas, itinerary
— Cross-border budget & taxation handling

Denmark / Norway — 2023

TOUR

ADE

Amsterdam Dance Event — Oct 2023 & Oct 2025

Sold the format itself — a party staged inside a moving train through Amsterdam during Europe's biggest music conference — instead of the lineup. Produced across three partner organisations with full marketing and budget ownership.

— Concept: a party on a moving train through ADE
— Partners: Trommel (DE), Det Gode Selskab (NO), Yellow House (NL)
— Social content production & targeted budget

Amsterdam — 2023 & 2025

ADE

OTHER PROJECTS →

Label Management

VINYL
RELEASES

Release 01

Release 02

TWO
RELEASES.
FULL CYCLE.

Curated and marketed two vinyl releases end to end — building the campaign and launch moment around each record, then handling copyright across borders to get it there.

— Strategic marketing campaign per release
— Launch events: Switzerland & Malta
— Copyright & licensing across markets
— Distribution company coordination

Keepitgoing — Zurich, 2022–Present

Get in touch

LET'S MAKE
IT HAPPEN.

For more info about past and future projects feel free to contact the emails below.